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Department of
State Growth



Tourism

The tourism industry covers accommodation, food services, air transport, heritage activities, creative and performing arts activities. Tourism is a significant contributor to the state's economy through business income, employment, infrastructure investment, and community engagement.

Tasmania's reputation as a visitor destination has been greatly enhanced by the introduction of tourism products like MONA, Saffire Freycinet, Barnbougle Lost Farm and the Capes Track (under development). In 2012 and 2013 Tasmania's reputation as a world-class tourism destination increased through numerous national and global tourism awards and accolades the industry received.

Priorities for the tourism sector include:

  • Lift the current conversion rate of Australians visiting Tasmania for a holiday from 35 per cent to 40 per cent.
  • Developing year-round sustainability by leveraging Tasmania's brand identify to increase awareness of Tasmania's offerings over the winter and shoulder seasons, particularly in relation to festivals and events.
  • Diversifying the economic value of tourism by supporting regional marketing initiatives and a Regional Tourism model that differentiates the regions and provides visitors with compelling reasons to visit.

Sector summary


For further information on Tourism Tasmania click here.