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Department of
State Growth

Tasmanian Visitor Economy

The tourism industry covers accommodation, food services, air transport, heritage activities, creative and performing arts activities. Tourism is a significant contributor to the state's economy through business income, employment, infrastructure investment, and community engagement.

In 2016, Tasmania attracted 1 236 400 visitors, seven per cent more visitors to the state than the previous year. These visitors spent $2.14 billion throughout the state during their stay.

The Tasmanian Government and Tasmanian tourism industry share a vision for Tasmania to be a world-leading destination, with a target to grow annual visitor numbers to Tasmania to 1.5 million by 2020. This will generate visitor expenditure of around $2.5 billion per annum, greater capital investment and more jobs.

In achieving this shared objective, direct tourism employment will grow to around 20 000. Tasmania has an aggressive approach to achieving this target through marketing, growing air and sea access, investing in quality visitor infrastructure, developing new experiences and enhancing Tasmania’s brand.

Tasmania's reputation as a visitor destination has been greatly enhanced by the introduction of tourism products like MONA, Saffire Freycinet, Pumphouse Point, Barnbougle, Curringa Farm and the Three Capes Track. Tasmania's reputation as a world-class tourism destination is recognised through numerous national and global tourism awards and industry accolades.

Priorities for the tourism sector as highlighted in the T21: Tasmanian Visitor Economy Strategy 2015-2020 are:

  • generate more demand for travel to Tasmania
  • grow air and sea access capacity
  • invest in quality visitor infrastructure
  • building capability, capacity and community.

For further industry information visit Tourism Tasmania - click here

For destination information click here