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The red meat sector covers the farming of cattle and sheep for meat production and associated downstream processing.
For the red meat industries (beef and lamb meat), Tasmania’s point of difference is linked to a ban on hormone growth promotants and a moratorium on genetically modified (GM) products, low-cost, high-quality, primarily pasture-based production, and the development of differentiated brands and products based on quality, within domestic and international markets. Particular issues for the sector are maintaining biosecurity, enhancing product integrity and raising on-farm productivity through better utilisation of pasture.
Priorities for the red meat sector include:
- maintain a risk based approach to biosecurity and have effective plans in place for dealing with worst case scenarios
- support brand and market development through high level branding and marketing strategy and export/marketing programs
- continue to develop programs and initiatives aimed at improving productivity and profitability.